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The New Rules of Viral Marketing: How Word-of-Mouse Spreads Your Ideas for Free.

17.11.08 David Meerman Scott (www.WebInkNow.com).

For decades, the only way to spread our ideas was to buy expensive advertising or beg the media to write (or broadcast) about our products and services. But now our organizations have a tremendous opportunity to publish great content online-content that people want to consume and that they are eager to share with their friends, family, and colleagues.
» Download the PDF manifesto.

Cultural Aspects of Interaction Design

30.09.08 Keiichi Sato and Kuohsiang Chen Special Issue Editorial: IJDesign Vol 2, No 2 (2008).

The notion of interaction design has become an indispensable aspect in any new product design and development, especially for those products with embedded information technologies. While traditional industrial design focuses on a product's functionality and its physical features, interaction design requires different perspectives and approaches for increasingly complex design problems. » Download the PDF manifesto.

Are you a professional designer?

Stephen Hay August 4th, 2008

Would you like a process to create more consistently creative work which distinguishes itself from the work of your peers? Would you like a process which would help translate the often vague, unclear wishes of your clients (and yourself, for that matter) into a clear and solid basis for your design? This manifesto will show you how. » Download the PDF manifesto.

25 Ways to Distinguish Yourself.

Rajesh Setty August 3rd, 2008

According to Setty, "being part of the commodity crowd erodes your value." You need to rise above the crowd by following Setty's 25 ways.
» Download the PDF manifesto.

You are Being Lied To and Other Truths.

Larry Winget August 3rd, 2008

This is a manifesto’s manifesto and an absolute ChangeThis reader must-read. Here, Larry Winget is everything you know him to be: upfront, relentless, hilarious, and full of wisdom about giving and getting business advice. » Download the PDF manifesto.

It’s a Big, Blog World Out There.

Meryl K. Evans August 3rd, 2008

Evans details how to make your company’s blog better and why it is an essential way to reach your customers. » Download the PDF manifesto.

Beginner's Guide to Business Blogging.

Debbie Weil August 3rd, 2008

The what, why, and how of business blogging, by business blog expert, Debbie Weil. Originally a limited release, this critical resource guide is available to you once again. » Download the PDF manifesto.

How Toyota Can Save Your Life…At the Hospital.

Mark Graban August 3rd, 2008

It’s well-known that the safety standards of Toyota vehicles are singularly high due to the company’s commitment to innovation and precision. But the Toyota philosophy can save your life at the hospital as well. There are over 100,000 deaths in hospitals each year as a result of systematic failure. Graban asserts that a lean manufacturing approach, like Toyota’s, is the answer to saving healthcare…and possibly your life.
» Download the PDF manifesto.

Keep It Real.

Julien Smith August 3rd, 2008

Julien Smith confronts companies and marketers with a deceptively simple question: Are You Keeping It Real? And if you don’t know what he means, you probably aren’t. So, read up on how you can walk the walk in this new consumer-led century. » Download the PDF manifesto.

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